Our Process
Each of our consulting projects has many different needs, our methodology is the same no matter your unique needs. We breakdown the branding process into six phases. Time on each section can be adjusted depending on the value of time needed in a section.
Analysis & Debriefing.
We make sure in this phase that we understand the communication challenge we have to solve in your project. As soon as we have an official work relationship we need to ask you a questions in order to uncover your challenge areas.
Visual Identity & System.
The visual concept agreed upon will lead to the definition of a visual identity…which is controlled and defined by a flexible visual system. We will provide input on all levels in this stage to better assist you in understanding how and why the strategy has arrived at where it has.
Strategy.
After identifying your challenges, we will craft and design plan for you to consider. Together we can decide how to put into action the communication strategy.
Realization.
Apart from a concise design manual that will allow you to apply the visual system by yourself or another designer, we are also going to design a set of deliverables, such as:
— A set Icons (Logos). We are only listing here the different types of icons we will produce for you. As we design Flexible Visual Identities and will probably give you a variety of at least 10 icons. This means you have to multiply the following list by the amount of icons we will give you.
Social Media (Profile pictures and Title Page pictures)
Your Website (Favicon)
Email Signature
General Use For Screen
Color
— gif (pixel)
— jpg (pixel)
— png (pixel with transparent background)
— svg (vector with transparent background)
B/W
— gif (pixel)
— jpg (pixel)
— png (pixel with transparent background)
— svg (vector with transparent background)
For Print
Color
— tif (pixel)
— pdf (vector)
B/W
— tif (pixel)
— pdf (vector)
— Stationery. As we design Flexible Visual Identities and will probably give you a variety of at least 10 designs. This means you have to multiply the following list by the amount of designs we will give you.
— Business card Design
— Business card Templates (InDesign)
— Letterhead Design
— Letterhead Templates (InDesign, different types, such as invoice, quote…)
— Address Stickers
— Website. Scope TBD.
Concept.
According to the analysis and communication strategy we will provide you with concepts for visual communication.
Final.
The total fee includes the timely and geographically unlimited copyright to use our designs.